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content-is-king

By now most of you have heard someone say “Content is King”  when it comes to the Web, those are words we live by at PMM.   Content Strategy refers to the planning, development, and management of content which is an essential component in your marketing strategy’s success.

Behind every purposeful turn of phrase, hilarious video, or tear-jerking slideshow, is a great content strategy, based on a set of core principles that drive decisions from content medium to priority and placement.  A good content strategy must be brought to life in good information architecture, user experience, design and optimization. At PMM we will work with you to come up with a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive a profitable customer action.